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The Most Important Elements a Contractor’s Website Should Have It is important to operate a website for marketing your services if you’re a contractor. Whether you’re a roofer, plumber, or landscaping expert, having a great business website can help you extend your market reach and make more money. However, there are best practices for contractor websites that are vital to the online success of such businesses. Read on to find out about vital, standard elements that should be included in your contractor website: Visual Appeal
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Perceptions should not be underrated when it comes to designing your contractor website. It helps for the design and layout of your site to showcase your brand in good light while online. Prospective customers are likely to view a website in positive light if it’s poorly designed.
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User-Friendliness Prospective customers should not have a hard time accessing any part of your contractor website. Navigation of your website must be intuitive so that visitors don’t always need to refer to somewhere to learn about where they ought to be to perform actions important to your business such as inquire, order, or register. Reactive Design Recent statistics show that the majority of web traffic is coming from mobile devices such as smart phones and tablets. But the website you’re offering for access via desktops cannot be the same as that for smaller mobile devices because of issues such as navigation and readability. In addition, creating and operating two different websites, one for desktop visitors and the other for mobile traffic, usually costs more. The most viable approach for getting maximum traffic from both desktop and mobile sources is reactive design. With this kind of design, you have a single website that can adjust its elements, such as navigation and fonts to suit the display of the device through which it is being accessed. Good Content and SEO Any fully developed site that lacks great content also lacks life and meaning. As such, provide valuable onsite content that drives visitors into making a desired move. Also, optimize the content around particular keywords that likely customers are typing on Google in search for the type of product you’re selling. Optimizing your content this way will result in higher search results page rankings and ultimately, more qualified web traffic. Company Portfolio If you want to attract new customers, one way to win their confidence is by providing a portfolio that showcases your previous projects and customers. When new customers reach your site and see that your previous customers are happy about your service, that’s an invaluable endorsement your portfolio is providing free of charge. If you need to give your online business a meaningful, profitable presence, these best practices for contractor websites should be observed.